The Birth of the Brand
Discover Tudor
In February 1926, the firm “Veuve de Philippe Hüther,” a watch merchant and manufacturer, registered the “The Tudor” brand, based in Geneva, on behalf of Rolex founder Hans Wilsdorf. Later, in 1936, the firm transferred the brand to Wilsdorf. Shortly after the end of World War II, Hans Wilsdorf realized that the time had come to expand and give the brand its own identity. On March 6, 1946, he founded “Montres TUDOR S.A.,” specializing in models for both men and women. Rolex would guarantee the technical, aesthetic, and functional characteristics, as well as distribution and after-sales service.
Hans Wilsdor's Intuition
The History of Tudor
“For many years, I had been considering the idea of creating watches that our distributors could sell at a slightly lower price than our Rolex watches, but which would meet the same standards of reliability for which Rolex is recognized worldwide. That is why I decided to found a company specifically dedicated to the manufacture and sale of these new watches. This company is called Montres TUDOR S.A.”
Hans Wilsdorf
Watchmaking
The Art of Assembly
A TUDOR watch lives, pulses, and transports you to the world of micro-precision. Every technical component has been tested down to the smallest detail. To the point of obsession. Immerse yourself in the movement. Aesthetics and functionality are guided by the imperatives of creating a product dedicated to the most discerning customers—designed to endure and to be enjoyed. The eye is guided by the mind and the heart; time must not take its toll on this precision mechanism. Exceptional materials, durability, and design strength make each watch a unique piece.
Tudor Ambassador
THE FLYING BULLS
The Flying Bulls are one of the most dominant forces in general aviation today. Just like TUDOR, they are no stranger to operating at the very limit. On their wrists are TUDOR watches, keeping them on time at every show across the world’s time zones.
Tudor Ambassador
DAVID BECKHAM
One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham’s life journey embodies the daring values that made TUDOR what it is today.
Tudor Ambassador
VISA CASH APP RACING BULLS FORMULA ONE TEAM
TUDOR has established a long legacy of competing on the racetrack. TUDOR supported winning teams during the golden era of motorsport, starting with the Tudor Watch Racing Team in the late ‘60s, all the way to the recent IMSA TUDOR United SportsCar Championship. Now, in 2024, TUDOR is returning to the grid once more.
Tudor Ambassador
TUDOR PRO CYCLING TEAM
Partnering with cyclist Fabian Cancellara, winner of multiple Olympic and World Championships, TUDOR brings its founding daring spirit to the professional cycling world, charting a course that will impact many aspects of this exciting global sport.
Tudor Ambassador
FABIAN CANCELLARA
Fabian Cancellara is someone who has always carved his own path. Pushing himself further and further, he would go on to win two Olympic medals, four World Titles, seven Monument Classics, and many other top-tier cycling competitions. For most, this would be enough. But, for Cancellara, it was just the beginning.
Tudor Ambassador
GIRO DE ITALIA
TUDOR is the Official Timekeeper of the entire RCS family of races that include Monuments like the Classic Milano-Sanremo and Il Lombardia, not to mention the famed Strade Bianche. The daring spirit of TUDOR lives in every cyclist who competes in the Giro d’Italia.
Tudor Ambassador
WORLD SURF LEAGUE
Since Winter 2021/2022, TUDOR is partnering with the World Surf League on its two legendary Big Wave Season events, the TUDOR Nazaré Big Wave Challenge in Nazaré, Portugal, and the TUDOR Jaws Big Wave Challenge in Maui, Hawaii.
Tudor Ambassador
NIC VON RUPP
In 2023, Nic von Rupp rode some of the biggest waves in the history of surfing at Nazaré Beach in his native Portugal. And that’s only his most recent accomplishment. He’s dared to push the boundaries of big wave surfing for years.
Tudor Ambassador
CLÉMENT ROSEYRO
Clément Roseyro didn’t just become a waterman—he was born into it. Hailing from the coastal town of Anglet, France, the ocean has been a major part of his life for as long as he can remember. He started surfing at age six and hasn’t looked back since.
Tudor Ambassador
JAY CHOU
Musician. Actor. Director. Icon. For over a decade, the ‘King of Asian Pop’ has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.
Tudor Ambassador
CHENG YI
Renowned Chinese actor Cheng Yi is one of those daring individuals, and now he’s part of the TUDOR family. He stays true to himself, always pushes the boundaries, and dares to take on the unknown.
Tudor Ambassador
LOS ALL BLACKS
Since 2017, New Zealand’s national rugby team, the legendary All Blacks have been ambassadors for TUDOR and its #BornToDare signature. Rugby is a powerful, uncompromising sport with noble values, a sport for the bold, a true reflection of the spirit that has driven this watchmaking brand since its inception.
Tudor Ambassador
BEAUDEN BARRETT
Beauden Barrett was elected the world’s best rugby player in both 2016 and 2017. He is only the third rugby player in history to twice receive this distinction. A key player helping the All Blacks to become World Champions in 2015, he is now third on the All Blacks all-time Test points-scoring list.
Tudor Ambassador
SARAH HIRINI
TUDOR is proud to be celebrating the spirit of its brand signature “Born To Dare” by joining forces with Sarah Hirini, one of the most well-respected players in international rugby and a long-time advocate for women's sport.
Tudor Ambassador
MORGAN BOURC’HIS
Three-time freediving World Champion Morgan Bourc’his has been teaming up with TUDOR for over a decade on interesting projects, bringing the “Born To Dare” ethos to life in oceans around the globe.
Tudor Ambassador
INTER MIAMI CF
That’s right, TUDOR is now the Official Timekeeper of Inter Miami CF, the global club bringing world-class fútbol to fans locally and worldwide. Born from a daring spirit, the club is now one of the hottest teams in sports within just five seasons.
Tudor Ambassador
«RALLY» DAKAR 2025
TUDOR serves as the official timekeeper of the Dakar Rallye, making sure every second is accounted for across every stage.
At El Corte Inglés, we are at your service to help you choose the perfect Tudor watch from a wide range of models.
