ABOUT TUDOR
Birth of the brand
Inside Tudor
In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.
Hans Wilsdorf’s intuition
Tudor history
« For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company. »
Hans Wilsdorf
The traditional art of hand craftsmanship
Watchmaking
A TUDOR watch lives, pulsates. It will take you into the world of micro-precision. The high technology in all components are relentlessly tested from the smallest detail to the point of obsession. Examine the movement. Aesthetics and performance fit for the most demanding products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigours of time. Exceptional materials, durability and strength of design make each watch a unique object.
DAVID BECKHAM
Tudor Ambassador
Beyond philanthropy and football, David Beckham has worked his way up to the status of much more than a legendary player. Facing the fear of what comes after a sports career and building on his ambition, he established himself as a global style icon. His influence on popular culture transcends the pitch. A model, an actor and now owner of Inter Miami CF, he counts hundreds of millions of fans around the world.
TUDOR PRO CYCLING TEAM
EMBAJADORES TUDOR
Partnering with cyclist Fabian Cancellara, winner of multiple Olympic and World Championships, Swiss watchmaker TUDOR brings its founding daring spirit to the professional cycling world, charting a course that will impact many aspects of this exciting global sport.
ALINGHI RED BULL RACING
EMBAJADORES TUDOR
Alinghi Red Bull Racing, Challenger for the 37th America's Cup, brings together two sporting icons, equally obsessed with reaching peak performance. Alinghi, twice winner of the America’s Cup in 2003 and 2007, returns to the competition by joining forces with a driving force in global sport, Red Bull recently buoyed by being crowned of F1 World Champion. This association is unprecedented and comes with a renewed team and a fresh approach. Beyond the 100% Swiss Made sailing crew, Alinghi Red Bull Racing brings together cutting-edge skills, particularly in the field of design, with an international team comprising fifteen nationalities.